888 Holdings has announced the launch of SI Sportsbook in Colorado
888 launches Sports Illustrated Sportsbook in Colorado

888 Holdings has announced the launch of SI Sportsbook inwards Colorado.

Sports Illustrated's plan is to think about readers and fans past incorporating betting info and insights from SI Sportsbooks crossways its content, media and gaming.

With over 30 million monthly unique users that use up reward of the customised see offered past the group, 888 looks forwards to launching SI Sportsbook inward several other states inward the US.

SI Sportsbook, which was especially reinforced for the US market, is powered by prescribed data from the to the highest degree popular sporting league and tournaments (National Football League, National Basketball Association, Major League Baseball, National Hockey League, NASCAR, and the English people Premier League) and it was launched prior to the NFL season.

The manipulator is confident the set in motion of SI Sportsbook inwards Centennial State testament be successful.

Yaniv Sherman, SVP – Head of US at 888, said: “By partnering with Sports Illustrated, we feature created a warm political program that enables us to establish our US situation through Sports Illustrated’s extended trademark footprint. This provides an opportunity to cost-effectively gain customers and establish a profitable byplay over time.

"We look frontward to introducing SI Sportsbook to sports fans crosswise Centennial State and are excited to bear on its roll-out into young states in the coming months.”