ASA upholds complaint against Napoleons Casinos

The Advertising Standards Authority (ASA) has upheld a complaint regarding a website and Facebook post for Napoleons Casinos

The Advertising Standards Authority (ASA) has upheld a complaint regarding a website and Facebook post for Napoleons Casinos.

The site, which is owned by The A&S Leisure Group Ltd, stated on its place page; “Enjoy limitless play in all of our Napoleons Casinos …”, with an respond on its FAQ page regarding seemly a fellow member stating: “If you bring about seize I.D. you testament have got approach to unrestricted gambling …”. There was also a brand on its Facebook page stating: “Napoleons Casino & Restaurant…Unlimited Gaming Entry into Prize Draws Access to all our UK Branches”.

The complainant challenged whether such claims were socially responsible, with the ASA also challenging whether the exact “unrestricted gambling” was also irresponsible.

The complaint was upheld, with the ads found to follow in breach of Committee of Advertising Practice (CAP) Code rules 16.1, 16.3 and 16.3.1. The CAP Code stated that ads must not portray, condone or encourage socially irresponsible gaming behaviour, or play behaviour that could lead-in to financial, social or emotional harm.

“The ASA understood that below the applicable Money Laundering Regulations, limits were mark as to the amounts that members and non-members of Napoleons Casinos were allowed to expend or cash come out at the casino,” a statement from the ASA read.

“However, we considered that to the highest degree consumers would live unaware that the exact “unlimited gambling” referred specifically to those limits go down by the regulations.

“We considered that the title “unlimited gaming” was likely to experience the same meaning as “unlimited gambling” since gaming inward a gambling casino necessarily required that consumers spent money.”

The ASA has since reiterated to The A&S Leisure Group Ltd to ensure that its future ads must not apply the belief that customers canful hazard without limits or restrictions.

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