Betr, the $50 zillion microbetting venture launched a month agone past Jake Apostle of the Gentiles and Joey Levy, doesn’t get a sports betting permit yet, but the Miami-based performance has unveiled a free-to-play app to a nationwide audience.
Levy and Saint Paul made the annunciation tardily Thursday. That coincided with a good ticket of John R. Major League Baseball games over the weekend as fountainhead as the first off good calendar week of college football game action.
Microbetting is wagering on in-game opportunities, same the outcome of a particular proposition tar in baseball or a sure play inward football.
“We look at this free-to-play receive as a enrolment and onboarding platform to commence getting users mixed with an interactive tutorial for the hereafter of sports betting,” said Levy, Betr’s co-founder and CEO.
The troupe also announced that people who download the app, which is useable at both the Apple Store and Google Play, tin vie for a chance to win a unloose Jeep Wrangler if they tin can foretell whether the firstly toy from scrimmage in the NFL steady flavour testament live a go or a pass.
‘New, Different, and Interesting’
While most sportsbooks offer up some typecast of microbetting, they also offer markets on the outcomes of matches and futures betting on championship winners and the like.
That’s not what Betr plans to be. Levy said the free-to-play app offers “a glimpse” of what the app will become.
Betr uses Simplebet, the B2B political platform Levy helped create and what powers DraftKings’ in-game markets, as its engineering platform. However, Alex Ursa, Betr’s head of product, said what they’ve created is non a sportsbook.
This is something new, different, and interesting – which is what this industry needs, presumption every other operator in the blank is essentially offering the same commoditized legacy sportsbook product,” said Ursa, who antecedently worked for FanDuel. “Betr is also the foremost betting app where someone who has never play on sports before can buoy nose dive rightfulness in and enjoy the experience with no more acquisition curved shape and we are excited to eventually be able-bodied to share it with the world.”
Betr uses a denary betting odds arrange to explain what a participant would get if their wager were successful. For example, if an outcome shows betting odds of 3.00x, that equates to +200 American betting odds or 2-1 fractional odds.
Upon registering, players testament receive 2,000 “coins” they tin wager. If they win 20,000, they canful redeem those coins for $20. They put up also redeem 50,000 coins for $50, 100,000 for $100, and 150,000 for $150.
Betr Not the Only Microbetting Project
Betr’s real-money app could live unrecorded as too soon as Jan. 1 inwards Ohio if regulators approve it for an online sports betting licence inward the state. The keep company seeks to partner with the Granville Stanley Hall of Fame Village to run an app in the state.
But Betr, which has received investments from several venture great firms and such pro athletes as Dez Bryant, Richard Sherman, and Desean Jackson, isn’t the only companion looking for to make up microbetting a larger constituent of the US sports betting industry.
Last week, nVenue announced a $1 meg investiture from EBCI Holdings to assist farther acquire a microbetting engine for sportsbooks. The Dallas-based companion has worked on developing its AI engine to prognosticate the outcome of plays for nearly tetrad years. It currently provides statistical data to Apple TV for exercise in its Fri Night Baseball telecasts.
Kelly Pracht, co-founder and CEO of nVenue, told Casino.org cobbler's last week that the troupe is demoing its mathematical product to potential partners and customers.
“I’m seeing micromarkets on every roadmap of everybody we talked to,” Pracht said.