Betting Hero President Jai Maw says there is “a lack of loyalty” in the US sports betting space
Betting Heron President Jai Maw says at that place is “a lack of loyalty” inwards the US sports betting space.
Speaking at the iGB Affiliate John Griffith Chaney Conference, Maw delivered results from a Betting Heron survey, which took an in-depth looking at the tonality characteristics and behaviours of US consumers within sports betting.
He also spoke of the on-going engagement for marketplace apportion and customer retention amid the launch of sports betting in young states.
“I cerebrate we all cognize inwards this blank space that at that place is a want of loyalty,” explained Maw. “Of the combat-ready sports bettors that we radius to, 76% weigh themselves non loyal to any operator, not loyal to a product.
“These are people that are actively looking for a ground to stress another product, which in all likelihood indicates that they are non happy with the production they have, or that they are missing something.”
Maw examined many questions from the recent Betting Hero survey, including client satisfaction with their chosen operator, wherefore customers prefer the apps they choose, and the promotions that customers found to the highest degree valuable, among many others.
One other expanse of the survey focussed on the reasons behindhand customers trying come out unexampled gaming apps, with Betting Heron asking respondents to plectrum come out their whirligig ternary factors that would inspire them to stress come out a young play app, as easily as the upside ternion factors that would deter them from trying come out a unexampled gambling app.
Regarding the former, ‘range of promotions’ (49%), ‘large sign-up offer’ (39%), and ‘speed’ (38%) were the spinning top ternary factors.
And regarding the latter, ‘the firebrand looks of poor quality’ (84%), ‘you must deposition before you canful view what is in the app’ (66%), and ‘large sign-up extend but with wagering restrictions attached’ (52%) were the pinch terzetto factors.