Betway announces latest tennis sponsorship with European Open deal

Betway has announced its sponsorship of the European Open, the latest in a series of tennis tournament deals

Betway has announced its sponsorship of the European Open, the a la mode(p) in a serial publication of lawn tennis tournament deals.

The Super Group-owned sports betting companionship testament supply Belgium’s only when ATP Tour Event to its extensive sponsorship portfolio.

Anthony Werkman, Betway CEO, said: “We are delighted to herald a partnership deal with The European Open, Belgium’s only if ATP Tour Event. The tournament is allay inwards its babyhood but has already had some major names on its range of honour.

“We’re looking forrad to supporting the contention as it grows into a leading event on the ATP Tour.”

Betway sponsors many major lawn tennis tournaments including the Generali Open, Miami Open and the Mercedes Cup, and has already signed several sponsorship agreements this year.

In May 2021, the manipulator proclaimed it had signed a trade to become the official sponsor of the Swedish Nordea Open.

This was followed a month later when Betway published a military press release announcing its sponsorship of the Hamburg Open.

With this modish agreement, Betway is looking for to demonstrate its continued committal to the sponsorship of the biggest sporting events.

“Since the start of the tournament, inwards 2016, we hold been workings firmly on up the different aspects of the organisation to devote fans a top off see and to increment the value of our advertising assets,” said Juan de Dios Aguirre, a partner at Tennium, the fellowship that owns and operates the European Open.

“We are proud of this agreement, that comes with a leading companion inward the sector, with scrupulous compliance of manufacture regulations.”

The hard-court tennis tourney takes place inward Antwerp from 19 to 25 October and will ensure a roster of previous champions including the likes of Andy Murray, Jo-Wilfried Tsonga and Kyle Edmund contend for victory inward the six-day event.