BlueBet increases US presence with Caesars partnership
BlueBet has announced the signing of a 10-year market access agreement with Caesars Entertainment
BlueBet has proclaimed the signing of a 10-year marketplace approach accord with Caesars Entertainment. The sell will insure BlueBet run a young online sportsbook in Robert Indiana under its ClutchBet B2C brand, pending licensing and regulatory approval.
Indiana legalised online sports betting inward Oct 2019; the body politic has generated $4.5bn in accepted wagers o'er the yesteryear 12 months.
This testament be the quaternary US body politic in which BlueBet goes live, after previously securing market get at inward Iowa, CO and Louisiana. While expanding upon into other states remains an objective, the companionship stated that “BlueBet’s sharpen and upper-case letter will at present follow directed to executing inwards for each one of the tetrad initial states.”
BlueBet CEO Bill Richmond said: “BlueBet now has market place approach inwards tetrad US states, which provides a strong political program to ramble come out our B2C brand, ClutchBet, and demonstrate the capableness of our technology and team up to running play profitable sportsbooks inward the US.
“The size of the opportunity in the US continues to produce with Americans having play $125bn on sports inwards the quatern years since legalisation. With many to a greater extent states stock-still to come online, we could not follow more convinced that our differentiated B2B proffer is the best approach shot to access code this opportunity inwards a disciplined and purposeful manner."
Richmond went on to point out on BlueBet’s ‘Capital Lite’ plan, locution the accompany is now inward a spot where it put up put to death and concluded the world-class represent of the market entry strategy.