Caesars Takes Home Two Freddie Awards for Customer Loyalty Program
Caesars Entertainment’s Caesars Rewards — one of the gaming industry’s largest customer loyalty offerings — won ii awards at the 31st yearly Freddie Awards.
The event was held on Apr 21 inwards New Orleans. Caesars Rewards took rest home “Best Customer Service” and “Best Promotion” inwards the Americas region.
The Freddie Awards are voted on past millions of frequent flyers and pay back programme members to pureness excellence in the move around loyalty industry,” according to a statement.
Caesars Rewards isn’t a unknown to accolades. With to a greater extent than 65 billion members, it is the largest trueness computer programme in the gaming manufacture and has antecedently garnered awards from the Global Gaming Awards and inward the USA Today Readers’ Choice Awards, in gain to Freddie recognition.
In the 2022 edition of the Freddie Awards, Caesars was the only gaming accompany to win in any of the trinity regions — Americas, Europe and Africa and Asia and the Middle East.
Caesars Rewards Growth
Caesars Rewards achieved significant scale of measurement and dramatically expanded its membership roster past way of the 2020 acquisition of the cassino past Eldorado Resorts, which created “new Caesars.”
In 2019, prior to the aforementioned acquisition, Caesars said it had “more than 55 gazillion members worldwide” on its benefits roster. Eldorado’s One Club programme had more than 10 trillion participants at the clip the takeover of Caesars was announced inward mid-2019.
In terms of rank total, the perks contrive jumped past 20 percent thanks to the addition of 18 properties followers Eldorado’s $17.3 one million million acquisition of Caesars.
“Caesars Rewards is a full connected ecosystem where members tin earn and redeem credits on gaming, hospitality, entertainment, nightlife, dining and shopping at to a greater extent than 50 destinations and through the Caesars Sportsbook app across the US,” according to the gaming company.
Other Avenues for Caesars Rewards
Caesars Rewards members earn points through and through gambling casino play, hotel stays, dining, entertainment, and other activities. At least one course credit is earned for every buck spent, and in that respect are half dozen tier up levels: Gold, Platinum, Diamond, Diamond Plus, Diamond Elite, and Seven Stars.
Thanks to the US sports betting boom, Caesars has another boulevard for leveraging its client trueness program and it’s doing simply that. Commentary from gaming manufacture executives show that rewards lodge members that play on sports online or frolic at net casinos are progressively potential to call an operator’s land-based casinos.
“Caesars Rewards members also make access code to sole(a) benefits and member rates at all Caesars Rewards destinations, invitation-only events, and once-in-a-lifetime experiences thanks to an extended collecting of sports, entertainment, famous person chef, and journey partnerships,” according to the Harrah’s operator.
Caesars Rewards partners include hotel chains and Sun Country Airways, among others.
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