Casino specialist Pragmatic Play entering sportsbook vertical

Pragmatic Play, the iGaming content provider, is launching a new sportsbook

Pragmatic Play, the iGaming mental object provider, is launching a unexampled sportsbook.

Available through and through a single API, the sportsbook political program will extend competitions, markets and events spell providing memory access to prescribed data from major events such as the EPL, ATP Tour, NBA and the NFL.

Through a templated UI, customers will invite targeted cognitive content to fulfil their localised needs. This will be achieved through and through CMS-driven content and a rendering service in various languages.

This sportsbook stands as the fifth perpendicular offered by Pragmatic Play, next slots, unrecorded casino, bingo and virtual sports; its propose is to be seen as a leading one-stop-shop for all iGaming operators.

It is a kind of tardily entry to the sportsbook perpendicular and it testament be interesting to ensure how easily the companionship performs in this vertical, given its prior specialism inward online casino.

Yossi Barzely, Pragmatic Play Chief Business Development Officer, said: “The launch of our sportsbook marks an incredibly proud mo for Pragmatic Play.

“We are not shy of adding young verticals to our offering if we believe we can buoy live a differentiator, and past entering the sports betting infinite we’re now able-bodied to proffer a nail one-company result for operators looking to base themselves or onward motion to young heights.”

Gareth Crook, Pragmatic Play VP of Sportsbook, added: “Our team has worked tirelessly o'er many months to establish a product we finger highlights our direct of being the leading content provider within our sector. The improver of our sportsbook product is a farther step along inwards our missionary station and we think on adding a richly calibre and trusty product.

"We experience an experienced and market-oriented team driving us forrard and we’ve already had substantial interestingness verbalised inward our sportsbook from multiple markets. We cannot waitress to play great betting experiences to players around the world!”

Back inward February, Pragmatic Play doubled its unrecorded gambling casino offerings past enhancing its baccarat and velocity baccarat games. In addition, the society agreed on a new partnership with BPlay to offer its presence inwards Buenos Aires and the Argentinian market.

But it is this move into sports betting that testament no more doubtfulness make the to the highest degree involvement for the supplier. Will Pragmatic Play successfully bolster up its offering, or could this make a motion spreading the provider a small lightly across all its verticals?