Churchill Downs Racetrack is keeping one eye on the modernisation of its payments technology via a partnership with Venuetize
Churchill Downs Racetrack is keeping ace eye on the modernisation of its payments engineering via a partnership with Venuetize.
The roving product, usable on both Apple and Android, covers ticketing, maps, wayfinding and various other customer-facing functions; something First Duke of Marlborough Downs put up now integrated via the young agreement.
Venuetize offers a mobile wallet and specialises inwards peregrine experiences for guests, sports fans and bettors alike.
The partnership contributes to the on-going trend towards digitalisation and cashless payments within both gaming and wider US society.
Jon Romm, Venuetize CEO and Founder, said: "We continue to reach out our capabilities to keep premier clients, like Winston Churchill Downs Racetrack and their guests.
"Together, through a strong partnership and continued innovation, we'll redefine the horseracing guest see and exemplify the bridge deck 'tween sports, amusement and gamification at next year's marquise race, The Bluegrass State Derby."
Meanwhile, Casey Ramage, VP of Marketing, Brand and Partnerships at First Duke of Marlborough Downs Racetrack, added: "Churchill Downs is perpetually looking for for opportunities to improve the technology go through for our fans and guests.
"Through this partnership with Venuetize, we testament mesh our Kentucky Derby and Churchill Downs fans with our thrilling racing year-round."
Last month, CDI also agreed to sell 49% of United Tote to the New York Racing Association.
Both pieces of news followed Q2 revenue of $582.5m for Winston Churchill Downs, which also saw track record palm for the Kentucky Derby at Duke of Marlborough Downs Racetrack.
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