Codere has strengthened its partnership with the Monterrey Rayados Football Club by becoming the club’s main sponsor
Codere has strengthened its partnership with the Monterrey Rayados Football Club past seemly the club’s main sponsor.
The strengthened agreement sees Codere go from official sponsor to official betting partner of the club, allowing it to show up its logotype on the front of the team’s shirt.
The new official shirts with Codere branding were presented yesterday during a favorable twin between Rayados and Guadalajara.
To exhibit the new branding properly, players wore the nursing home shirt in the number 1 half and and so switched into the out outfit inward the sec half.
Codere expects its branding to be seeable crossways the club’s bowl inwards the Codere “suite” and other areas of the venue.
The operator also launched an publicizing drive that will live programme on television, radiocommunication and societal media. The campaign’s direct is to connect followers of the squad and sports betting customers.
In the next few months, more marketing actions testament follow implemented, such as approach to the stadium, invitations to matches and VIP plans.
Alberto Telias, CMO of Codere Online, said: “We are convinced that this long-term bond 'tween both companies testament tolerate us to acquire unitedly and attain important goals. We could non experience found a ameliorate move around fellow in our expansion journeying inwards Mexico than the Rayados de Monterrey Football Club.”
Meanwhile, Pedro Esquivel, Rayados EVP, said the sell with Codere is “a new stage that will undoubtedly encouragement the team, its supporters and football and sports fans."