Denmark’s Better Collective to Roll Out Gamalyze Across Sports Betting Brands

A young tool to fight back problem gambling, Gamalyze, has been launched by Better Collective, a planetary boast betting media aggroup with headquarters inward Copenhagen.

Gamalyze acts as a self-evaluation aid through the habituate of a virtual scorecard game. It works through “neuro-scientific principles,” according to Better Collective, inward ordering to pull ahead sixth sense into players’ betting and gaming behavior.

The company also plans to do work with betting operators, regulators, governance officials, and the gaming sector to supply innovative too soon espial and interference responses for safer gambling.

Gamalyze is produced past Mindway AI, a software companion that Better Collective acquired before this year. Mindway was formed to create solutions used inward identifying job gamblers and at-risk gamblers. The products it uses are based on neurosciences and unreal intelligence service (AI).

Well-Timed Rollout for Better Collective

The Better Collective product rollout coincides with “Safer Gambling Week,” which runs from Nov. 1 to 7 inwards the UK and Ireland. During this week, industry experts and organizations actively upgrade responsible for(p) gambling, as swell as support for consumers. Better Collective testament exercise this calendar week to upgrade their new tool.

Responsible play is a real of import component part of our concern philosophy,” said Jesper Sogaard, father and CEO of Better Collective.

Gamalyze has been included past Mindway AI in the newly-regulated Dutch securities industry to present advice to bettors and make awareness of the issues with problem gamblers.

In all regulated sports betting and iGaming markets, responsible for(p) gaming has suit a leading topic. Regulators have recently launched stricter proactive measures to ensure operators conform to the rules. The UK Gambling Commission (UKGC) has routinely been one of the staunchest supporters of improved risk taker protections. Although it, too, has been called come out for allegedly not playing by the rules.

Better Collective Growth Continues

Better Collective A/S (Nasdaq Stockholm: BETCO), launched inwards 2004. The sports betting media radical develops educational platforms for the gaming industry. Based inward Sweden, it has partnered with a identification number of operators, including Bet365, Betfair, Coral, Unibet and others.

Better Collective entered the US sports betting market inwards 2018, after the Supreme Court’s conclusion to repeal PASPA. They currently feature offices inwards Fort Lauderdale, FL, and Nashville, TN.

The company recognizes that betting and gambling are forms of entertainment. Its centering is on making trusted that users and employees relish iGaming. The company is aware that some people are susceptible to play addiction. Therefore, all the products offered further responsible for(p) gambling and tender further selective information for the bar of gaming habituation and iGaming played by minors.