In a new court of justice filing that reads same the script for a Hollywood thriller, DraftKings (NASDAQ: DKNG) claimed former executive Michael Hermalyn sold merchandise secrets to Fanatics inward an sweat to procure a chore with a unmediated competition to his employer.

In a civil complaint filed Mon inward the US District Margaret Court inwards the District of Massachusetts, Boston-based DraftKings said Hermalyn, who oversaw the gaming company’s efforts to appeal and keep on VIPs, crosshatched a intrigue that supposedly started at the 2023 Super Bowl inwards which he met with high-ranking Fanatics executives, including CEO Michael Rubin, to “discuss employment.”

He took further disloyal steps over the summer, pretending he was ‘getting come out of the industry’ and improperly encouraging his subordinates to see with Fanatics’ CEO about employ there, piece at the same clip urging DraftKings to pay off himself and his subordinates big keeping payments, precious inwards the millions of dollars,” according to the effectual document.

The gaming troupe said Hermalyn’s nefarious deeds continued as of finally week to pass DraftKings’ VIP operations in rise of the upcoming Super Bowl. The Super Bowl is the most wagered-on athletic contest inward the US and is a marquee event for all sportsbook operators.

DraftKings asserts that utmost week, Hermalyn took a hugger-mugger misstep to Los Angeles to come across with Fanatics executives, using the purported last of a friend inward Keystone State as cover.

Hermalyn/DraftKings Rift Underscores Industry Competition

While inward Los Angeles, Hermalyn is said to get “negotiated an employment agreement with Fanatics, downloaded DraftKings’ confidential byplay plans for the Super Bowl patch posing inwards Fanatics’ offices, and fraudulently attempted to set up Golden State abidance during his 48-hour call in so he could resign from DraftKings and strain to void his non-compete agreements inwards Golden State commonwealth homage only if a few days later,” according to DraftKings.

If that’s what Hermalyn did, inward theory, it was a shrewd make a motion because, likely owing to California’s position as nursing home to a slew of technology companies, it forbids enforcement of noncompete agreements. Last September, Gov. Gavin Newsom (D-CA) signed two bills to that effect.

“Together, the bills follow amid a nationwide crowd to forbiddance noncompete agreements and other restrictive covenants inwards employment and farther California’s leading public insurance policy stance against such agreements,” according to law of nature fast(a) Ogeltree Deakins.

Fierce Competition

The rift 'tween DraftKings and Hermalyn underscores the spot that the US sports betting manufacture is fiercely private-enterprise(a) and that rivalry is amplified regarding employees and attracting swelled bettors — the latter of which were described in the DraftKings sound document as scarce resources.

Hermalyn led DraftKings’ VIP team, responsible for getting and retaining DraftKings’ most loyal and high-value possible players,” added the fellowship inward the complaint. “In the fantasise sports, peregrine sports betting, and iGaming industry, businesses tin can pass or drown on the strength of their customer relationships. DraftKings is single of only a few prominent companies competing for extremely scarce resources, especially the patronage of the relatively little figure of high-net-worth customers who wager significant sums on sporting events.”

While employed with DraftKings, Hermalyn knew the identities of the operator’s largest customers and their betting proclivities.

More Bad Blood Between DraftKings, Fanatics

The fit against Hermalyn also extends uncollectible blood betwixt DraftKings and Fanatics. There was a clip when DraftKings co-founder and CEO Jason Robins was supposedly friendly with Rubin, and the ii companies nearly sealed a massive $48 1000000000000 merger inward 2021.

Late in the negotiations, Rubin halted the plan. Now, his in camera held companion is worth an estimated $31 billion, patch DraftKings has a securities industry capitalisation of $19.56 billion.

The bad blood lingered and was displayed endure year when Fanatics attempted to acquire PointsBet US. The wooer originally offered $150 one thousand thousand for that business, but DraftKings later bid $195 million. While Fanatics at last won PointsBet US, it was forced to call forth its $150 billion proposition due to the DraftKings offer.

In a statement on DraftKings’ polite complaint against Hermalyn, Fanatics called it “sour grapes.”

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