DraftKings and Amazon play Thursday Night Football
Amazon has agreed a new partnership with DraftKings, which will now become a main sponsor of its Thursday Night Football (TNF) show on Prime Video
Amazon has in agreement(p) a young partnership with DraftKings, which will at present go a main patronise of its Thursday Night Football (TNF) demo on Prime Video.
The trade testament starting on Th 15 September, when the Los Angeles Chargers human face the Sunflower State City Chiefs, and testament commit fans ‘engaging pregame cognitive content and unique betting offers end-to-end the NFL season.’
The multi-year accord testament feature crosswise all 15 of Amazon’s Thursday dark games, spell DraftKings testament also tender TNF-themed mental object through and through its DraftKings sportsbook app.
Stephanie Sherman, DraftKings CMO, said of the young deal: “The NFL flavour is the most combat-ready clip of twelvemonth for our customers, so collaborating with ane of the world's leading engineering brands to offer engaging cognitive content to viewers of TNF on Prime Video is a tremendous chance for DraftKings.
“Prime Video is an innovator in unrecorded content and we both make a similar sharpen on constantly improving our customers’ experiences. We seem send on to working with Amazon River to work millions of viewers a insurance premium and enhanced get during TNF on Prime Video all harden long and for years to come.”
Meanwhile, Danielle Carney, Head of NFL Sales, Amazon Ads, added: “We are thrilled to cooperate with DraftKings to get fans to a greater extent insights and fervor as parting of the TNF viewing experience. DraftKings content will kick in to lively pregame discussions, devotee involvement and, perhaps, some bold predictions from our on-air talent.”