Entain launches VR horseracing experience

Entain has debuted a 360-degree VR horseracing experience which it claims is “revolutionising the UK racing scene

Entain has debuted a 360-degree VR horseracing have which it claims is “revolutionising the UK racing scene.”

Spearheaded past the group’s sports betting brandmark Coral, this VR receive was created inwards partnership with JockeyCam and places fans inwards a simulated saddle where they can buoy contend against other virtual riders.

The experience testament circuit the UK and follow usable at various Coral-sponsored events throughout 2022, next coming to the Newcastle Races on Good Friday.

This continues Coral’s committal to cutting-edge horseracing promotions, with the brand having antecedently invested inward a 3D show at London’s Piccadilly genus Circus for finally month’s Cheltenham Festival.

According to Entain, these initiatives show window the group’s efforts to work “the sports betting and gaming manufacture into the future,” but while these initiatives are undoubtedly innovative, they are likely expensive undertakings.

However, they may follow a worthwhile expense. As revealed inwards Entain’s Q1 2022 update, combat-ready customers across the Cheltenham week rosebush by more than 40% from 2020.

“The ontogeny and interlocking inward our UK sports brands shows just now how powerful the compounding of our core group client extend and immersive experiences tin can be,” said St. Dominic Grounsell, Deputy Managing Director Digital at Entain.

“We feature a really exciting opportunity to get along something different and, through and through our brands, are committed to reaching both young and existing customers in interesting, overbold and engaging ways.”

Entain’s other brands feature launched similarly tech-forward client interactions. Ladbrokes is ace such brand, whose “Ladbrokes Amplify” initiative enables football fans to watercourse medicine mental object and make get at to gigs and events.