Entain has entered into a multi-year partnership with McLaren Racing, involving the former’s PartyCasino and PartyPoker brands
Entain has entered into a multi-year partnership with McLaren Racing, involving the former’s PartyCasino and PartyPoker brands.
The young partnership testament officially launch on 23 May 2021 at the Principality of Monaco Grand Prix, with the PartyCasino brand to come along on the halos of the McLaren MCL35M rush cars, and on the helmet of McLaren device driver Daniel Ricciardo.
Through the partnership, Entain testament ply its customers with a mountain chain of content on a young activation political program called Access, which will feature film competitions to win get at to the McLaren Technology Centre, and McLaren-themed casino content on the PartyCasino and PartyPoker sites.
“We are immensely proud to live partnering with McLaren Racing, a team who are synonymous with creating thrilling amusement past forever innovating and staying at the cutting-edge of technology,” said Entain CEO Jette Nygaard-Andersen.
“This is the same approach shot we submit inwards providing moments of inflammation for our customers and we are genuinely excited around the opportunities we make to create unexampled mental object for our PartyCasino and PartyPoker customers as wellspring as bringing these great brands to young audiences.”
Entain testament also apply the partnership to boost safer betting and gaming, relying on McLaren Racing’s “unique linear perspective on maintaining check and managing risk.”
Zak Brown, McLaren Racing CEO, commented: “Fan amusement is a major nidus for our squad and sport. Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker localize a high-pitched grandness on providing moments of safe and responsible for(p) fervor for their customers.
“We looking forrad to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we make planned unitedly in creating moments of inflammation for fans and customers.”