Enteractive survey Poor CRM strategy impacts US customer retention

Enteractive has published the results of its survey regarding Americans' attitudes towards customer relationships in the US

Enteractive has published the results of its study regarding Americans' attitudes towards client relationships inward the US.

Commissioned by Enteractive, the appraise was conducted online by The Zellig Harris Poll, involving o'er 2,000 US adults and aiming to “shine a illuminate on consumer preferences and attitudes inward the US.”

Key findings of the study include 90% of Americans expression they would favor to speak with a tangible mortal when contacting a make with an research as opposed to an machine-driven agent, while 89% of Americans trust that brands’ ring agents should speak the same linguistic communication as the customer they are calling.

87% in the meantime suppose US brands should utilize a Caller I.D. when contacting customers, piece the same percentage said they are more likely to stick around loyal to brands if they are able-bodied to speak with live agents who maintenance most their receive when contacting them.

70% of respondents said robo-calls from brands were frustrating, with 54% saying they were real frustrating. And deuce in fin Americans would not follow averse to getting a phone call from brands to checker in and improve the client relationship.

“I was so pleased to control the results as they turn out come out our personal interaction business sector model, that we are excited to follow bringing to the US later in the year,” said Enteractive CEO Mikael Hansson.

“Since 2009 we’ve had existent people talking to our clients’ customers inward their have linguistic communication to bring them back up with astonishing success. We’re sounding frontward to helping US companies with their client retention past actually speaking with their users as well.”