FanDuel, NASCAR Announce Partnership
FanDuel and the National Association for Stock Car Auto Racing (NASCAR) today announced a business deal inward which the sportsbook manipulator will go an authorised gaming manipulator of the motorsports series.
Financial terms of the multi-year accord weren’t disclosed. As portion of the agreement, FanDuel testament leveraging a former number one wood and current-on beam personality to spreadhead the word near its NASCAR wagering menu.
In add-on to its partnership with NASCAR, FanDuel has brought on NASCAR on FOX Analyst and racing ikon Clint Bowyer as a FanDuel Ambassador. Bowyer testament help mesh run fans past promoting FanDuel NASCAR offerings,” according to a statement.
FanDuel is the largest online sportsbook operator inwards the US and is 95%-owned past Dublin-based Flutter Entertainment (OTC: PDYPY).
NASCAR Extends Betting Embrace
Motorsports, including NASCAR, resides inward the “other” category inwards the sports betting realm — the mathematical group of sports behind football, basketball and baseball game inwards terms of wagering popularity.
To NASCAR’s credit, it saw opportunity inward sports wagering following the 2018 Supreme Margaret Court ruling on the Professional and Amateur Sports Protection Act (PASPA). In fact, the motorsports serial publication became the first-class honours degree sports connection to partner with the American Gaming Association (AGA), doing so inwards 2023. Over the yesteryear several years, sportsbook operators, including FanDuel, experienced an uptick inwards NASCAR wagers.
“Since then, sports betting on NASCAR has increased exponentially as betting operators saw a 51.5% increment inward the number amount of money wagered on NASCAR in 2022 compared to the previous year,” added the statement. “From 2021 to 2022, FanDuel saw a 70% increment inwards NASCAR bets placed on their political platform leading to an 88% increase inwards grip showing the continued growth inwards engagement opportunities for fans through and through betting.”
FanDuel offers peregrine sports wagering in 19 states — 9 of which are homes to NASCAR races.
Gaming Gaining NASCAR Prominence
Due to its corporate ties, including those applied to rush names and individual cars, NASCAR makes for fertile soil for gaming companies looking for to draw young patrons.
In 2023, quatern races in the NASCAR’s top serial will follow sponsored by gaming operators. Two, the Hollywood Casino 400 Presented by Barstool Sportsbook and the South Point 400, are component of NASCAR’s 10-race playoffs. The Hollywood Casino race is held at Kansas River Speedway, piece the South Point 400 takes place on Oct 15 at Las Vegas Motor Speedway.
Additionally, FanDuel rivals DraftKings and BetMGM have sponsored cars at select races this year. Separately, NASCAR proclaimed a trade with nVenue inwards which that company testament go the series’ prescribed micro-betting provider.
That weapons platform testament characteristic wagering opportunities on rush stages, qualifying and pit stops, among others.
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