Genius Sports partners with 888 to power new SI Sportsbook

Genius Sports, the data technology and commercial partner, has partnered with betting and operator 888 Holdings in the US

Genius Sports, the information engineering and commercial-grade partner, has partnered with betting and operator 888 Holdings inward the US.

The centering is to power data and trading solutions on its young Sports Illustrated (SI) sportsbook, launched inwards Colorado.

The sports betting site testament force a total suite of US sports data, including functionary NBA, NCAA, NASCAR and NFL sports information feeds. In improver to this, it testament make a reach of dynamic mental object and trading solutions, harnessing data from participant acquisition to pre-match and in-game betting. All this testament follow rendered through and through client retention.

Yaniv Sherman, SVP & Head of US at 888, said: “This is an of import stair in SI Sportsbook’s launch. By extending our worldwide partnership with Genius Sports we are able-bodied to combine our proprietary technology with its sole(a) real-time sports information to supply a first-class betting and gaming receive for sports fans. We look forwards to introducing the SI Sportsbook to customers crosswise Centennial State inward the coming weeks.”

The parent troupe of Sports Illustrated, Authentic Brands Group, partnered with 888 Holdings earlier this year to launch the SI sportsbook inwards the US, start with Colorado. The overall correspondence with both 888 and Genius Sports expands its planetary partnership.

This accord makes SI Sportsbook the latest US make to espouse Genius Sports’ sole(a) in-race betting markets, launched inwards partnership with Genius Sports inwards 2020. The situation will also tender information that includes get at to the NFL's proprietary Next Gen Stats (NGS).

Mark Locke, CEO at Genius Sports, said: “We are delighted to expand our partnership with 888, a world-wide leader inward online betting that has joined forces with Sports Illustrated, ace of the iconic sports brands. This new collaboration reinforces the integrity of our functionary information offerings and power to commit their sportsbook’s customers a first-class betting experience.

“The set in motion of SI Sportsbook is a crystalise financial statement for the converging of sports, betting and media in the US, and we’re excited to gambol a pivotal role inward its accounting entry into the market.”

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