Sports betting information provider Genius Sports (NYSE: GENI) shut modestly higher today on above-average volume after the gunstock earned some sell-side praise.

In a unexampled study to clients, Macquarie psychoanalyst Chad Beynon initiated reportage of the gunstock with an “outperform” rating and a cost butt of $11, implying upside of 77.4% from today’s closemouthed at $6.20. The psychoanalyst believes Genius Sports “sits at the tech epicentre of a powerful NFL rising tide.”

We cerebrate Genius Sports has been and will persist in to follow a critical driver of sports devotee involvement and values for sports leagues/teams, which hold doubled inwards the past five years,” wrote Beynon. “As a termination of the importance of GENI’s player stats, unreal intelligence agency (AI) data and the power to land this to life, we trust GENI shares tin can also 2x in time value o'er the next 1-2 years.”

Somewhat quietly, Genius has been I of this year’s best-performing sports wagering equities as highlighted by a 73.67% gain. That includes a 16.32% pop o'er the past month.

Genius Sports Essential to Future of Sports Betting

The data and engineering provided by Genius are important inward advancing the domesticated sports wagering industry and essential at a clip when to a greater extent operators are leveraging exotic wagers to entice clients.

Some analysts have got described Genius as a “picks and shovels player” that markets unrecorded betting data and “other sticky services” to global sportsbook operators, including Bet365 and DraftKings (NASDAQ: DKNG), among others. Some analysts believe the caudex could welfare from bettors’ increasing penchant for in-game or unrecorded wagers o'er pregame investments.

Amid the expected ontogenesis of the North American online sports betting (OSB) market and helped by its relationship with the NFL, Genius Sports could live a long-term victor among sports wagering equities.

“We wait the Frederick North America OSB marketplace to acquire at a CAGR of 24% through and through 2026E reaching $22bn in 144 gaming revenue (GGR). We reckon GENI canful develop its Frederick North American revs at a faster snip on increased case utilization, new products, and growing in-game betting. In 2021, GENI became the exclusive distributor of NFL prescribed data, which is cay for betting revs but should succumb farther publicizing upside,” added Beynon.

Bettors’ Habits, Predictable Revenue Helping Genius

Sportsbook operators, many of whom are Genius clients, are more and more enticing clients with in-game bets and same-game parlays. Those long odds, high up hold up wagers require engineering and Genius has it.

As a result of bettors’ increasing penchant for lottery ticket-style wagers and other factors, Genius has one of the to a greater extent predictable revenue streams in the gaming manufacture — a infinite usually not known for predictability.

“Given the predictable nature of GENI’s business, we assure a open business line of route to liberal immediate payment rate of flow of $70 million-plus inwards 2025E and $120 million-plus in 2026E, with substantial upside coming from a faster dislodge to NFL in-play betting and incremental advertising revs goaded past swift adoption of young products similar BetVision,” concluded Beynon.

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