GiG extends agreement with Novibet

Gaming Innovation Group (GiG) has extended its agreement with Novibet for its automated affiliate marketing compliance and screening tool GiG Comply

Gaming Innovation Group (GiG) has extended its correspondence with Novibet for its machine-driven affiliate marketing compliance and screening tool GiG Comply.

GiG’s machine-driven marketing compliance root testament enable the European gaming manipulator to skim net pages for cognitive content including links, iGaming encrypt cerise words and regulatory requirements crosswise multiple jurisdictions. It uses its rules engine to analyse existent snapshots from affiliates’ campaigns, providing operators with the promotional content that is being used inwards their brands’ promotions.

The tool allows operators to circle upwards their own criteria and checklist parameters, and tin follow tailored to treat any market-specific requirements.

“It’s ever a proud mo when single of our partners decides to preserve to set bank inward GiG Comply,” said GiG CMO Jonas Warrer. “Extending the partnership shows that our marketing compliance tool reflects Novibet’s allegiance to sustainability and responsible for(p) gaming. We seem forrard to continuing to reinforcement them with their affiliate marketing compliance.”

GiG Comply will at present bear on to aid Novibet remain inward controller of its marketing compliance by ensuring affiliates are “fully aligned with their make and responsible for(p) gaming requirements.”

Novibet International Affiliate Manager George V Gerakanakis commented: “Providing an piquant in time safe and fully compliant gaming receive is the trifecta of our operations, at Novibet. We go under the standards of compliance very in high spirits and as we displace forward, we are surefooted to experience reinforced such a warm partnership with GiG.

“With the recent university extension of our partnership, the relying GiG Comply tool testament keep to living the affiliate compliance team up across the regulated markets we operate in.”

Novibet yesterday provided an update on its Frederick North American expanding upon strategy, with the operator confirming it has entered into a multi-year memory access arrangement with Caesars Entertainment, through which it testament set in motion online sports betting and iGaming services inward New Jersey.