HeadsUp Entertainment partners with Maltese MMA company Centurion FC

Maltese martial arts organisation Centurion Fight Club (FC) has entered into a marketing and revenue share partnership with iGaming operator HeadsUp Entertainment

Maltese martial arts organisation Centurion Fight Club (FC) has entered into a marketing and revenue deal partnership with iGaming manipulator HeadsUp Entertainment.

The mixed martial arts (MMA) company will employ GameChangerz, media platforms operated by HeadsUp, to further time to come events, including Centurion’s next show up inwards Valetta on Saturday 2 July.

The “GameChangerz crew” testament bring home the bacon unrecorded reportage of the event and play with computer software developing partners on the creation of a unexampled interactive sports betting lottery game.

In addition, both companies will cooperate on monetisation opportunities for this event, as intimately as all upcoming events, under a “super affiliate and exclusive sportsbook partnership.” This will regard HeadsUp assets and Centurion events used as a “funnel” for client acquisition.

Doug Wilson, HeadsUp President and CEO, said: “The sports drawing software package platforms we are edifice are a gamy modifier and the force of the Centurion brand partnered with our media and engineering testament reserve for fans to make an elevated and enhanced sports experience and earmark our companies to monetise our products in a next generation capacity.”

Centurion Fight Club was founded past Roberto Gallo and has worked to evolve the MMA scene inwards Southern Europe.

In this regard, Gallo, who is also Centurion’s CEO, was enthusiastic nearly partnering with HeadsUp, commenting: “We are rattling excited around workings with HeadsUp and their engineering team, innovating the shipway to play and wage in existent time at our events.

“The Centurion firebrand is built on scene the bar higher for all who we operate with and HeadsUp is a leader inwards the manufacture of sports betting and media innovation.”