Hooters partners with DraftKings to attract sports bettors

Hooters of America is aiming to warm up the growing sports wagering market across the US, having secured one partnership with DraftKings and another with PointsBet soon to follow

Hooters of America is aiming to warm up up the growing sports wagering marketplace across the US, having secured i partnership with DraftKings and another with PointsBet before long to follow.

The Hooters trademark is a brandmark make shared past deuce eating place chains; Hooters is based in Florida, piece Hooters of America is headquartered inwards Sakartvelo and owned by Nord Bay Capital.

Hooters of America is the larger of the II networks, spanning 37 states with 379 restaurants, of which roughly half are franchise-operated.

With an increasing keep down of US states legalising sports betting since the Supreme Margaret Court ruling in 2018, the eating place strand is looking to advance its invoke by partnering with operators, such as DraftKings.

Guests can buoy at present glance over a QR encipher in ane of Hooters’ restaurants to incur special offers with DraftKings. type A similar business deal with another sportsbook operator, PointsBet, is said to live confining to existence finalised.

Hooters of America CEO Sam Melilli commented: “We’re seeing there’s a warm exact for the legalisation of gambling. We’ve been inward it from the showtime and we’re inwards melodic phrase with that. Many of our guests come in to us for 2 reasons: our world-famous wings and as a terminus to watch sports events.

“Now you can buoy savour the game, you tin bet on it and look on on dedicated TVs or property bets with Hooters girls who tin verbalise sports. Now you don’t hold to turn to a casino. You just depart to your neighbourhood Hooters.”

Several of Hooters’ restaurants get undergone developing inward preparation for the potency increase inward sports betting clientele. Dedicated areas have got been mark up, offering multiple TV screens, mettlesome schedules and betting odds.

In ordering to tempt patrons to mesh with the unexampled sports betting services, the eatery string has trained its staff, known as Hooter Girls, to cultivate customers on how to download the app and set a bet.

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