Interwetten has signed a multi-year agreement to become the official betting partner of the National Hockey League (NHL), furthering the company’s commitment to sports sponsorship
Interwetten has signed a multi-year accord to get the official betting partner of the National Hockey League (NHL), furthering the company’s commitment to sports sponsorship.
Following recent deals to poke out partnerships with both the High German Ski Association and the Austrian Ski Association, the Austria-based sports betting operator has entered into an accord with the to the highest degree popular hockey conference inwards the world. The deal has been struck with the object of increasing firebrand knowingness within the sport, spell offering untroubled betting opportunities for hockey fans.
Stefan Sulzbacher, Speaker of the Board, Interwetten, commented: “As a dependable sports betting provider, we focalise our engagements and collaborations inwards sports with long-term partnerships that enable maximum entertainment. We are proud that we will realise, on with our partners Sport International Group and LOBECO, a multi-year partnership with the NHL.”
The NHL, which can buoy middling upwardly to 1 billion viewers per televised game, continues to pull in high-value media and sponsorship deals from broadcasters and marketing departments alike. Last year, ESPN and Turner Sports conjointly entreat $1bn for the media rights for the next fin years.
On the Interwetten deal, John Lewicki, NHL Vice President, Business Development and Partnerships, commented: “We are excited to welcome Interwetten as an Official Partner of the NHL. Interwetten is a leader in the sports betting category, delivering outstanding entertainment to their customers through creative marketing initiatives. We looking forward to workings with Interwetten to enlist the ever-growing hockey fanbase crossways Republic of Austria and Germany.”
Interwetten was founded inward 1990, inwards Vienna, and has operated out of Republic of Malta since 2005. In 2021, customers could localize bets on over 150,000 live events, and on a casino product run featuring 30 providers and over 1,200 games.