ITV has announced the launch of its new 10-part sporting documentary series, Against The Odds
ITV has proclaimed the launch of its unexampled 10-part sporting documentary film series, Against The Odds. The first off installment is localise to program on 19 Oct 2021.
The 10-part serial will consort from Oct until July 2022 on ITV’s briny channel, ITV4, and ITV Hub.
Against The Odds is produced past ITV, funded by Coral and highly-developed by Supernova, ITV Sport and the7Stars cognitive content team, with commercial-grade creative production for the series, including idents and activation, supervised by Drum.
Presented past leading members of ITV Sport’s presenting team, the series includes Ed Chamberlain, Francesca Cumani and Oli Bell, alongside Gabriel Clarke and Gospel According to Mark Pougatch.
Delivering an brainwave crossways the humankind of sport, the documentary series focuses on some of the to the highest degree entire moments from several handsome industry names, with each instalment coinciding with major sporting events, including The Ashes, the FA Cup and the Six Nations.
The stars featured inward the serial publication testament mountain range from individuals who hold surmount hardship to pull in success inward their respective sports. Defying the odds, against the odds.
The first off episode testament feature film UK flat tire jockey, Hollie Doyle, based on her hike to the upper side of her profession. Future episodes testament include fellow riders Guy Walter Elias Disney and Johnny Murtagh.
Chris Brocklehurst, Coral Head of Brand Marketing, said: “The account of boast is full of teams and individuals battling hardship and drubbing the odds. This unexampled ITV serial publication will narrate the stories behindhand the sporting triumphs of many intimate names.
“From trailblazing level jockey Hollie Doyle to Guy Disney’s inspiring and singular story, we’re trusted that the nation will hold their favourites.
“This is a brandmark unexampled initialize for Coral and it brilliantly captures some of the to the highest degree compelling and exciting stories in sport and cements Coral’s post as a leader inward sport.”
A Cheltenham special testament read localise onwards of the Cheltenham Festival on the grey-headed racehorse, Desert Orchid. Darts World Champion Gerwyn Leontyne Price testament also follow featured with farther names to follow announced.
The partnership enables Coral to welfare from a full activation parcel where both ITV and Coral can buoy current the serial publication crossways multiple platforms. Coral platforms testament enable behind-the-scenes footage on its platforms, in-store packaging and branding alongside talent-signed merchandise for competitions.
Simon Daglish, Deputy Managing Director, ITV Commercial, said: “We make been delighted to put to work with Coral on this exciting serial of sportsman sixth sense programmes. Increasingly Advertiser Funded Programmes are being used to assist create a to a greater extent meshed organize of duologue with consumers and Against the Odds is an excellent instance of this. It has been a outstanding see working with Coral and we are excited to broadcast the series.”