JB Smoove Talk Show Sponsored by Caesars Sportsbook Premieres on MSG Networks

Caesars Sportsbook is sponsoring a unexampled edition of player and comic JB Smoove’s dinner and mouth show up series on MSG Networks.

One Course with JB Smoove, Presented by Caesars Sportsbook is a slight sprain on the Curb Your Enthusiasm star’s Four Courses with JB Smoove program that airy on MSG Networks from 2013 through and through 2015. In the refreshed series, backed by Caesars’ sports betting unit, Smoove testament dine with a famous person guest and pickaxe their learning ability on a smattering of relevant topics and issues.

“One Course” premieres this eventide at 11:00 pm ET with Saturday Night Live star Kenan Thompson the guest.

The present “provides us another opportunity to think about and story-tell,” said Sharon Otterman, chief marketing officer of Caesars Digital. “When we partnered with MSG Networks, our goal was to make compelling cognitive content to think of and revel sports bettors across New House of York state.”

The 12-episode serial testament airwave followers select New House of York Knicks and New House of York Rangers games. The NBA and NHL franchises are owned by the Dolan family, who to boot controls MSG Networks.

In increase to airing on MSG Networks on transmission line television, One Course with JB Smoove will follow usable on the MSG GO app.

MSG Networks also produces a exhibit focused on sports betting called The Betting Exchange. The computer programme airs for each one Th at 5:30 pm ET.

Not So Smoove Sailing

JB Smoove has been the human face of Caesars Sportsbook since the sports betting unfaltering launched its multimillion-dollar advertising drive endure August. Smoove plays the titulary fibre of Caesar, a brazen sports betting fanatical whose lifetime revolves around wagering on the peregrine app.

The marketing blitz felled seam matt with many viewers. Casino.org reportage of the first-class honours degree commercials released last summer was ane of our most-commented articles of 2021. Our readers found the Smoove commercials “annoying,” “obnoxious,” “horrible,” and worse.

Caesars Entertainment executives announced this calendar week during the gambling casino operator’s earnings call that the troupe is pulling the Caesars Sportsbook ads. CEO Tom Reeg said the accompany has sufficiently constituted its sportsbook front in the rising gaming place and therefore such media expenses are no more longer needed.

In “One Course,” Smoove will non be in his Caesars character, but instead testament be himself, interviewing athletes and celebrities — most of the latter existence comedians whom he’s worked with. a few notable guest appearances include former Giants QB and two-time Super Bowl prizewinning Eli Manning on February 27, SNL alum Tracy Sir Henry Morgan on March 2, and Susie Essman of “Curb” celebrity on Mar 8.

Series Announced Last Year

Caesars Entertainment yanking most of its Smoove-starring sportsbook commercials has zilch to doh with the histrion launch the unexampled MSG Networks show. Caesars Sportsbook proclaimed the “One Course” development with MSG lastly November.

The sponsorship package included the telecasting series, positive in-stadium Caesars Sportsbook signage at Madison Square Garden. The sell also affords Caesars Sportsbook with brandmark “activations on the tribunal and ice” during Knicks and Rangers nursing home games.