Kambi partners with Affinity Interactive in Iowa and beyond

Kambi has entered into a partnership to provide its online and on-property sportsbook to Affinity Interactive (AI)

Kambi has entered into a partnership to supply its online and on-property sportsbook to Affinity Interactive (AI).

The deuce companies will put to work unitedly to powerfulness AI’s upcoming retail, digital and online sports betting offering, as substantially as DRF Sports.

The multi-year partnership testament ply AI with approach to Kambi’s betting solutions, including compliance purvey and odds compiling, as intimately as client intelligence operation and put on the line management. This is all built on Kambi’s proprietary software package platform.

In gain to the multi-year partnership, this is also a multi-state agreement. It testament present the Kambi-powered sportsbook online inward Iowa, before launching inward additional states throughout 2022 and beyond.

“We are thrilled to work on with the talented squad at Affinity Interactive to provide our leading package to sports enthusiasts crossways the US,” said Kristian Nylén, CEO of Kambi.

“This concord is an exciting chance to showcase the strength of our mathematical product and leverage our go through to win inward the competitory sports betting market. The combination of Kambi's modern technology, DRF Sports’ multimedia system entropy capabilities and Affinity Interactive’s regional gambling casino assets makes for an enticing sports betting proposition."

James Zenni, Chairman of Affinity Interactive, echoed his enthusiasm for the upcoming collaborationism and the chance to cater Kambi’s technology and services to customers.

“This is an exciting time for Affinity Interactive and the sports betting industry, and partnering with Kambi will tolerate us to take advantage on a number of compelling opportunities and place our businesses for shared success,” said Zenni. “This is the firstly tread inwards our strategy of rolling come out the DRF Sports make to online customers for sports betting and iGaming.”