King Kaka, award-winning hip hop artist, philanthropist and entrepreneur, has partnered with the crypto-led sports betting site, Sportsbet, to become the brand's global ambassador across East Africa
King Kaka  Hip hop artist partners with Sportsbet as global ambassador

King Kaka, award-winning rose hip hops artist, philanthropist and entrepreneur, has partnered with the crypto-led sports betting site, Sportsbet, to become the brand's world(a) ambassador crosswise East Africa.

Sportsbet.io offers thousands of markets and events and has signed a number of sponsorships with football clubs, including São Paulo, Southampton and Arsenal.

Being 1 of the biggest names inward African rap, Kaka is well respected among the euphony shot and admired for his originative flair and willingness to gainsay the position quo.

As the world(a) ambassador of Sportsbet, piece of Yolo Group, the number 1 hunting expedition with Kaka is readiness to launch later this January. eastern United States African players, including players in other countries crossways the region, will inward grow make unique approach to bonuses and promotions exclusively past Kaka and Sportsbet.

Kaka said: “Sportsbet are dead on target innovators, and that’s ever something I’ll value. Throughout my vocation and with my music, I’ve tried to fall out my possess path, and I honour Sportsbet for doing the same.

“I can’t waitress to receive started as a world(a) ambassador for the world’s pinch crypto-led sports betting site.”

Albert Climent, Head of Africa at Sportsbet.io, said: “King Kaka is an brainchild to millions, non just for his game-changing music, but also his do-gooder work.

“He’s the hone fit for our fun, immobile and reasonable go up to crypto gaming, and we cognize this is going to follow a showstopping partnership.”

This is not the 1st musician or African artist that has led involvement with cryptocurrencies. Singer and rapper Akon has been the Chairman and Co-Founder of his cryptocurrency, Akoin, since 2017.

His blockchain-based ecosystem is designed for entrepreneurs inwards the rising economies of Africa. Recently he tended to(p) swop show Sigma, inward Malta, where he spoke on the content at 1 of the conferences.