LeoVegas Group launches personalised safer gambling messages in Sweden and Denmark

LeoVegas Group is launching personalised, on-site messages in the Swedish and Danish markets in a bid to educate customers about a range of safer gambling tools

LeoVegas Group is launch personalised, on-site messages in the Swedish and Danish markets inward a press to cultivate customers around a straddle of safer gaming tools.

It follows a successful rollout of personalised, on-site messaging to UK-based customers in autumn 2021. Data from the launch showed that such electronic messaging leads to an increased exercise of safer gambling tools and to deposition limits beingness maintained or lowered.

Moreover, these personal effects are greater for customers identified as at risk of exposure of underdeveloped harmful gaming behaviours.

“On-site electronic messaging is a proven right smart of increasing client usage of safer play tools and underdeveloped more sustainable customer relationships, as component part of LeoVegas Group's safer gaming strategy,” a statement from the keep company read.

“Using artificial intelligence, the group's peril sit identifies those customers to the highest degree at risk of developing harmful play habits, and then provides details of safer gaming tools and encouragement to countersink their possess limits via personalised messaging.”

Personalised messaging is at present usable in Sverige and Denmark on the LeoVegas, Expekt and GoGo Casino brands. The table service is already unrecorded on all UK brands, and will follow made uncommitted to additional markets inwards the nigh future.

“We are thrilled that our on-site electronic messaging has proven successful inward the UK - non only when inwards driving interlocking with our safer play tools but also past having a positive degree burden on customer behaviour and helping to driving send on our quest for more sustainable client relationships,” said LeoVegas Group CEO Gustaf Hagman.

“By rolling out this feature inward Sweden and Denmark, we will uphold to piddle play at LeoVegas Group regular safer.”