Mike Francesa becomes ambassador for Rush Street Interactive brands

American sports radio icon Mike Francesa has inked exclusive content deals with Rush Street Interactive’s (RSI) BetRivers and PlaySugarHouse brands

American sports wireless ikon Mike Francesa has inked sole(a) mental object deals with Benjamin Rush Street Interactive’s (RSI) BetRivers and PlaySugarHouse brands.

The 68-year Radio Asaph Hall of Famer testament bring out web and social media mental object for both brands from his hometown of New York City.

By landing place Francesa as a make ambassador, BetRivers and PlaySugarHouse will doubtlessly seem to immediate payment in on his reputation.

As the former legion of Mike and the Mad Dog on WFAN, a popular and long-lived sports wireless show, Francesa is a well-known and much-respected fig inward the man of sportscasting.

To this end, he will host a twice-weekly podcast serial and will come along inward digital videos that testament be published on the brands’ various platforms.

Francesa testament also come out at select sporting events end-to-end the year, where he testament purportedly create special “on the scene” videos for betting fans.

“I’m eager to lead off a partnership with RSI. Joining the BetRivers squad will appropriate me to divvy up my passion for sports in a change of young shipway patch at the same clip providing valuable sports betting advice to fans inwards New House of York and in BetRivers and PlaySugarHouse markets throughout the country,” remarked Francesa.

Richard Schwartz, RSI’s CEO, welcomed Francesa on board, saying: “We are thrilled to get Mike Francesa, the radio ‘King of New York’, join our BetRivers fellowship of brand ambassadors.

“He is an icon inward sports radio.  We cognise our players will love his passionate personality and knowledge of sports which testament relieve oneself their betting go through on our platforms that much greater.”