MP calls for ITV to ban gambling adverts during Euro 2020

A campaigning MP has called on ITV to suspend all gambling adverts during the upcoming European Football Championship

A campaigning MP has called on ITV to debar all gambling adverts during the upcoming European Football Championship.

Ronnie Cowan, Vice-Chair of the House of Commons all-party grouping on gambling-related harm, has called for the broadcaster to set aside play adverts throughout the tournament, inward a beseech to hit a situation where gambling is “tolerated, non promoted.”

Cowan, Scots English National Party member for Inverclyde, highlighted the dangers that gambling ads could have got for children and those inwards vulnerable situations.

“The European Championships should live most the beautiful spunky but it testament live unimaginable to ticker without exposure to play ads,” said Cowan. “This type of advertising can have got a devastating burden on young people and the vulnerable.

“We need to go to a localize where gambling is tolerated, not promoted. My awe is that, with the greater exposure to gambling adverts this football festival testament bring, new victims testament suffer. I’m backing a ­suspension of gaming adverts on ITV during the tournament.”

According to The Dominicus Post, around £2.3bn ($3.3bn) was play inwards the UK on the 2018 World Cup, with ITV running 172 gambling-related ads during the tournament.

While the spreader looks countersink to include gaming advertising as division of its service, it says the prevalence of such ads testament live “significantly reduced” compared to the last-place major football tourney it broadcasted, the 2018 World Cup.

“The amount of ­gambling advertising around the live program of football game matches at the Euros will be significantly reduced compared to the 2018 World Cup,” a financial statement from ITV read.

“The legal age of matches ITV plans to program unrecorded testament experience no gaming ads below the ‘whistle to whistle’ ban and the remainder, which all make an 8pm kick-off, will feature no play ads inwards the ad breaks before kick-off and before 9pm.”

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