NBC Sports Seeing ‘Significant’ Ad Demand from Sportsbooks

With the firstly Sunday Night Football game of 2021 slated for tonight, NBC Sports says it’s seeing strong demand for publicizing slots from sportsbook operators.

Earlier this year, the NFL approved Caesars Entertainment, DraftKings, and FanDuel as official sportsbook partners. More recently, the conference signed off on the same status for BetMGM, FOX Bet, PointsBet, and WynnBET, paving material the way of life for all 7 gaming companies to flow ads during NFL broadcasts this season.

This is the firstly year the to the highest degree popular sports conference in the US is permitting betting-related advertisements during its games, and NBC Sports says exact for the slots is robust.

We’re seeing significant demand, there’s no more doubtfulness virtually it. Reminiscent to when the fantasy category opened up,” said Dan Lovinger, executive vice chairman of publicizing sales for NBC Sports Group, on a Midweek conference call.

Football is the most wagered-on sport inwards the US, and Sunday Night Football is consistently ace of the highest-rated television shows, sports or otherwise.

Sunday Night Football Ads Aren’t Cheap

Customer acquisition and holding is the name of the spunky for online sportsbook operators, and costs associated with those endeavors explain wherefore some operators in this infinite aren’t yet profitable.

Sunday Night Football highlights the conundrum faced past gaming companies. It’s a premier program with a sports-enthusiastic viewership — many of whom are interested in sports betting. There’s also a hefty tab associated with advertising to this devotee base. The ordinary cost of a regular-season Sunday Night Football ad was nearly $712,300 during the 2019-20 season, up vii percent from a twelvemonth earlier, according to Statista.

There could live tussling among gaming companies for those spots this year. Under conference rules, on that point tin can be a upper limit of six gaming advertisements per game. By some estimates, the mediocre NFL TV program lasts to a greater extent than terzetto hours and features around 100 commercials.

Lovinger didn’t say which of the aforementioned vii betting companies are signing up for Sunday Night Football ads, but he did say, “The absolute majority of them get uttered interest group inwards our inventory.”

Looking to Super Bowl

NBC Sports is broadcasting Super Bowl LVI on February 13, 2022, and it’s possible some sports betting ads come along during that game, potentially joining other young categories in the process.

As far as new, we talked nigh the legalized sports betting, and also digital wallets and cryptocurrency is a new category that’s seen some interest,” adds Lovinger.

During the most recent Super Bowl, DraftKings was a first-time advertiser. But it was pitching a free-to-play kitty specific to that contest, non its sportsbook offering.

Any sportsbook operator that wants to push during the upcoming Super Bowl will make to shell come out handsome dollars, as Lovinger confirms the most recent advertizing sales for the giving biz occurred at the $6.5 1000000 toll point.

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