Niklas Lindahl named permanent CMO of LeoVegas Group

Long-time LeoVegas executive Niklas Lindahl has been promoted to the role of CMO on a permanent basis

Long-time LeoVegas executive director Niklas Lindahl has been promoted to the role of CMO on a lasting basis.

Lindahl, who specialises in European markets such as Italy, was made LeoVegas Interim CMO last August.

The exec has at present been prescribed full-time, however, following foursome years with the operator.

Lindahl has antecedently spoken passionately against increasing regularisation inwards the Italian market, exclusively to Gambling Insider.

Although this was a eyeshot we challenged inwards the July/August edition of Gambling Insider magazine, Lindahl and other commentators feature maintained that Italian regulators are harming the regulated marketplace.

LeoVegas itself, meanwhile, has gone from strength to strength, of late celebrating its 10-year anniversary.

Following its full-year results for 2021, the operator reported Q4 revenue of simply shortsighted of €100m ($110m).

Reflecting on those results at the time, CEO Gustaf Hagman said: “US expansion, which is super interesting, our increased sharpen on boast and we have got also started to build our own games. And of course, new geographies and brands, and at that place is much to a greater extent to come.

“I think we are in the best mold of all time to proceed to spread out and produce LeoVegas. The roaring lion is ready for another 10 years.”

Lindahl testament so have his hands replete(p) as he leads the brand's marketing worldwide.

And Second Earl of Guilford American elaboration is no thirster restricted simply to the US, with Ontario having now launched its online gambling casino market.

Unsurprisingly, LeoVegas was registered within the province as an iGaming manipulator inwards March.

Gambling Insider has reached come out to Lindahl for comment.