Penn Entertainment Now Owns 100% of Barstool Sports

Penn Entertainment (NASDAQ:PENN) exercised its rights to gain all of Barstool Sports, substance Jacques Louis David Portnoy’s media getup testament turn a altogether owned subsidiary of the gaming company.

The accompany antecedently known as Penn National Gaming said in January 2020 it was shelling come out $163 billion inward cash and equity to submit a 36% stake inward the sports and soda pop civilisation blog. Under the terms of that agreement, the casino manipulator gained rights to increment its Barstool stakes to 50 percent for another $62 one thousand thousand defrayment and eventually own the media holding outright for a summate of $450 million.

As antecedently disclosed, PENN Entertainment, Inc. (“PENN” or the “Company”) has telephone call rights with regard to all of the prominent shares of mutual carry of Barstool Sports, Inc. (“Barstool”) non already owned by PENN. PENN has exercised these call up rights to wreak its ownership of Barstool to 100%,” the cassino unwavering revealed today inward a Form 8-K filing with the Securities and Exchange Commission (SEC).

The dealing is scheduled to snug in February 2023, William Penn noted inward the regulatory document.

Portnoy Power

Due inwards constituent to Penn’s investment funds inward and now acquisition of Barstool, Portnoy’s network worth is estimated to follow $80 trillion to $120 million.

With the $450 meg valuation, Portnoy isn’t the only if one reaping a windfall. The Chernin Group (TCG), a California-based investment unshakable specializing inwards media companies, made a $25 one thousand thousand investment inwards Barstool in 2016 and 2018, valuing the media holding at $10 one thousand thousand to $15 million, and and so at $100 million.

While Portnoy holds no more prescribed executive role at William Penn and is no alien to controversy, it’s also precise to say he’s a prominent voice of the understanding the regional gambling casino heavyweight invested inwards the media entity in the first of all place. Some analysts and investors aspect Portnoy as the human face of William Penn and patch that’s upwards for debate, there’s no more arguing he and some other too soon members of the Barstool fraternity are cay drivers of publicity for Barstool Sportsbook.

Barstool Sportsbook hasn’t yet reached the heights of FanDuel or DraftKings, but the Penn online sportsbook is leveraging Portnoy and other Barstool personalities to acquire jr. customers inward cost-effective forge — a meaningful trait as some rivals expend heavily on marketing.

Good Time for Penn to Make the Move

Earlier this year, Penn CEO Jay Snowden said the troupe plans to to the full win Barstool Sports in betimes 2023, signification today’s word confirms the displace happened forward of schedule.

The aforementioned regulatory filing doesn’t include a ground as to why the transaction timeline is existence accelerated, but it is single possible ground is Penn’s interactive business, including Barstool Sportsbook, is nearing profitability.

In a musical note to clients today, Philip Roth Washington psychoanalyst Prince Edward Engel said Penn Interactive could accomplish profitability inward the 4th quarter. He rates Penn “neutral” with a $40 damage target.