Penn Entertainment Revamps Loyalty Program
Penn Entertainment is altering its customer trueness platform, replacing the mychoice computer program with PENN Play to reverberate the regional casino operator’s evolving business concern mix.
The computer programme has 26 jillion members, according to the Pennsylvania-based gaming company. PENN Play gives participants more ways to accrue points. Penn is I of the largest regional gaming companies inward the US, with casino resorts inwards states such as Colorado, Illinois, Louisiana, Michigan, Nevada, Ohio, and Pennsylvania, among others. The new offering also features PENN Cash.
PENN Cash, the company’s new trueness currency, tin follow earned and redeemed through and through gaming, dining, shopping or staying at PENN destinations across the country,” according to a statement.
Penn Entertainment runs II gaming venues inwards Nevada, the M Resort Spa Casino in Henderson and Cactus Petes Resort Casino inward Jackpot. The operator is giving off $1.5 million in PENN Cash and prizes to members to German mark the bulge out of the unexampled rewards scheme.
Inside PENN Play
The young loyalty be after features quintet tier up levels, Play, Advantage, Preferred, Elite, and Owners Club. The Advantage spirit level allows for the accrual of points in one case a customer reaches 3,000 tier up credits. That tier also offers Norseman Cruise Line and Baha Mar, Commonwealth of the Bahamas savings.
The Preferred layer offers guests a discharge stay put at M Resort, a unloose cruise with Norseman upon earning 25K tier up credits, and a gratuitous stay at Baha Mar, Bahamas after earning 25K tier points. The Elite tier up features VIP waiting area access, a release seven-day cruise, and a companion identity card after 100K tier up points are earned. Owners Club status includes a free people guaranteed room, yearly opulence gifts when at least 400K tier up points are earned, and an “annual $500 trip reimbursement towards a do good trip.”
PENN Play also offers members “access to a young market featuring pop retailers where members tin pay off gifts and garner tier up points and PENN John Cash on routine items” and “access to new, exciting perks and entertainment experiences with PENN partner brands, including Live Carry Amelia Moore Nation and Choice Hotels.”
In ahead of time 2021, Penn and Choice Hotels announced an expanding upon to their trueness agreement. Choice Privileges members booking stays at William Penn properties through and through the hotel operator’s situation will fall points for those stays.
Under the terms of Penn’s mychoice program, members can pay off points for touch note value on expansion slot play. For example, $1 worth of points redeemed testament garner a user $1 in play, essentially one twirl on to the highest degree slots. The earnings are doubled for hotel accommodations, dining, and shopping.
PENN Play Barstool Ties
With iGaming and online sports betting taking off, casino operators are leveraging the popularity of those pursuits to raise the experiences for points-enthused customers. By tying traditional rewards programs to online wagering, gaming companies can thrust stage business to their land-based venues.
Penn Entertainment has plans to fall out suit. The operator noted PENN Play customers testament live capable to pay off earned points on Barstool Sportsbook & Casino later this summer.
Members tin can also garner PENN John Cash on Barstool Sportsbook & Casino.
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