Penn National Barstool Sports Unit Grabs Naming Rights to Arizona Bowl

The Grand Canyon State Bowl, a mid-tier college football pipe bowl game, is climbing the ranks in terms of nifty sponsorship, as Barstool Sports has signed on to sponsor the New Year’s Eve contest.

Barstool Sports, a soda culture and sports media blog founded by St. David Portnoy, is 36 percent-owned by Penn National Gaming (NASDAQ:PENN). Under the terms of that trade struck inward Jan 2020, the regional casino manipulator has rights to eventually acquire the media enterprisingness outright for $450 million.

While obviously sponsoring a Bowl gamy is a freehanded deal in itself, we aren’t simply slapping our identify on this and running away,” said Portnoy earlier today. “We also feature scoop broadcasting rights, substance the spirited testament broadcast only on Barstool Sports channels on New Years Eve Day, with Barstool personalities fully immersed in the broadcast. (Smell ya later, CBS).”

The selection words for CBS extension the fact that not only when is Barstool sponsoring the game, it’s also acquiring its program rights. The genus Arizona Bowl won’t send on CBS this year, but it will be program on Barstool’s streaming platforms, including the Barstool Sportsbook mobile app.

Portnoy Notches Win

Grabbing the naming and program rights to the Grand Canyon State Bowl is a coup for Portnoy, who has long made percipient his spirit to connect his companionship with a pipe bowl game.

Barstool tried inward 2019, attempting to turn the sponsor of a pipe bowl game played in Mobile, Ala. But ESPN interfered, scrapping the business deal at the eleventh hour. Sponsorship rights for that gritty at long last went to LendingTree.

“This is true. ESPN killed it because they are scared of us. Honestly, I would get killed it if i was them, too. No need to provender the keep company that is eventually going to eat you. Just a affair of time boulder clay we get under one's skin a trough spunky though,” said Portnoy at the time.

Regarding the Arizona Bowl, Portnoy says it’s “true partnership” between the game and Barstool, and that his company will be mired with it for “the foreseeable future.” The competition features teams from the Mid-American Conference (MAC) and the Mountain West Conference (MWC).

Potential Boon for Penn, Too

Association with a trough spunky inward AZ could follow a potency boon for Penn, too, because that nation latterly legalized sports wagering. It’s expected it will be operating(a) in that respect inwards time for the pop out of the upcoming NFL harden inward September.

While William Penn doesn’t operate a land-based casino inwards the state, it’s making clean-cut that it wants Barstool Sportsbook to follow a player inwards that market.

“To date, eighter from Decatur sportsbooks have closed in(p) deals that would give them market access. Most recently, William Penn National Gaming proclaimed a partnership with NASCAR that would allow Barstool Sportsbook to run within the state. It is rumored that September 9th is the planned set in motion particular date for Grand Canyon State sports betting,” said Roundhill Investments psychoanalyst Matias Dorta in a note.