Planet Sport has added Mike Grenham and Dean Rayson to its team with the goal of developing the company’s revenue streams in the betting market
Planet Sport has added Mike Grenham and Dean Rayson to its team with the end of underdeveloped the company’s revenue streams in the betting market.
The Leeds-based sports insurance coverage keep company bills Grenham as an “expert inward betting content” and hopes he will fetch his more than 20 years of receive as Head of Operations at William J. J. Hill to take over inwards driving audience engagement.
During his time at William Hill, Grenham oversaw an 80-strong department which was responsible for developing the first in-house TV communication channel for a UK bookie among other accolades.
“I’m delighted to join Planet Sport as i assure their Brobdingnagian potentiality to raise audiences and develop editorial, picture and audio frequency products for content-based betting services,” said Grenham.
“The breadth of content and deepness of reportage that Planet Sport extend was of particular involvement to me as I consider immense possible inward the crossover betwixt media and betting.”
He will live joined at Planet Sport by James Byron Dean Rayson, formerly of ICS and Spotlight Sports, who has been decreed Head of B2B Betting Sales.
Commenting on this opportunity, Rayson said: “It’s very exciting to follow connexion Planet Sport. With a smart team and large ambitions, it is clearly a byplay going places. I experience that Planet Sport’s calibre mental object and mountain range of products are perfect for the betting market.”
Planet Sport wholeheartedly welcomed the addition of Grenham and Rayson to the company, hailing them as “betting manufacture specialists” inwards its printing press release.
“Mike and Dean have got united us with a legal brief to grow revenue streams within the betting securities industry for Planet Sport, including verbatim consumer revenues and stick adventure partnerships,” remarked James Matthew Barrie Jarret, the company’s CEO.
“Planet Sport is actively growing its reportage crosswise all sports that people bet on, including football, Equus caballus racing, tennis, golf, American football and basketball.”