Playtech has been granted exclusive rights for use of The Million Dollar Drop brand in the US
Playtech has been granted exclusive rights for utilise of The Million Dollar Drop trademark in the US.
In increase to the rights for the Million Dollar Drop, Playtech has also maintained its rights to Deal or No Deal Bingo for another cinque years.
The correspondence follows Playtech’s recent launch of unrecorded gambling casino facilities inward stops and New Jersey.
The Million Dollar Drop US firebrand is known internationally as The Money Drop, a trademark that testament be leveraged crossways Playtech’s Bingo vertical for existing Playtech Bingo markets inwards the coming months.
Sasha Uman, Director of Live Business Development at Playtech, commented: “It is nucleus to our strategy and ontogenesis in the US that Playtech unrecorded delivers the highest levels of live gaming experiences, and through and through partnering with Banijay we are bringing the most engaging and innovational products, technologies and brands to unexampled markets and audiences.”
Angus Nisbet, Managing Director of Digital Bingo at Playtech, added: “We are delighted to renew our long and successful partnership with Banijay. Deal or No Deal Bingo is consistently among our top-performing Bingo rooms, and we’re thrilled to carry on to cater our partners and their customers with a really iconic and entertaining gaming experience.”
Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, concluded: “Deal or No Deal and The Money Drop are iconic shows with strong fanbases, and we are delighted to insure the brands produce into unexampled product verticals.
“We are thrilled to follow extending our partnership with Playtech, as an industry-leading supplier, it is well-placed to spread out The Money Drop trademark into the US market.”
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