PlayUp signs multi-year partnership with Wests Tigers

PlayUp has signed a multi-year partnership with the Wests Tigers

PlayUp has signed a multi-year partnership with the Wests Tigers.

PlayUp, a next generation entertainment and technology group, has joined forces with the Tigers, an Aussie Rugby League team, to go a Premier Partner and exclusive Wagering Partner.

“Rugby League represents a substantial factor of PlayUp’s sports wagering offering, beingness I of the most pop sports within its portfolio,” a statement from PlayUp read.

PlayUp, which provides an online betting service, will supply a change of branding opportunities for the rugger conference order for the 2022, 2023, 2024 and 2025 seasons.

This includes Wests Tigers tee shirt branding for the 2023, 2024 and 2025 seasons, naming rights to the Wests Tigers Field Club at Commbank Stadium, pair mean solar day activations, and mettlesome daylight signage.

Also included is digital advertising, branding on grooming apparel, and Wests Tigers William Harvey Jessye Norman Women’s premiership jersey branding for the 2023, 2024 and 2025 seasons.

PlayUp Commonwealth of Australia CEO Paul the Apostle Jeronimo commented: “PlayUp and the Tigers hold hopeful futures existence upwards and coming players against their respective competition, so this partnership is a perfect match. At PlayUp we sexual love NRL and are excited to partner with the Wests Tigers onward of the 2022 season.”

It is PlayUp’s first-class honours degree major sponsorship of an Australian sporting team.

“On behalf of all at Wests Tigers, I’d ilk to receive PlayUp as our official wagering partner and give tongue to our thanks for their supporting o'er the next quartet years,” said Wests Tigers CEO Justin Pascoe.

“It’s great to embed a first-class world(a) wagering brandmark into our incorporated family, and we’re sounding frontward to a strong partnership on and cancelled the field.”