PlayUzu, the spanish language version of PlayOjo, has launched a major TV and digital marketing campaign in Mexico
PlayUzu, the spanish linguistic communication version of PlayOjo, has launched a major TV and digital marketing drive inward Mexico.
The run will immoral itself on the same slogan, Thumbs Up, that has been employed inward European markets such as Kingdom of Spain and the UK.
PlayUzu notes the publicizing drive will lineament in content integrations across pop Mexican televison shows, as substantially as inwards criterion ads.
PlayUzu suggests its Thumbs Up USP – which features a hero character walking the street conveying an overzised thumbs upwards – will disrupt the market through and through its promotional ticket line, "the transparent casino."
The online casino believes it holds a important sharpness inwards the market place by never imposing wager requirements, and past offering players money dorsum on all bets.
The Thumbs Up advertisement is expected to get an extended ravel across the wider digital ecosystem. PlayUzu points out the tonality points of operation; hunting engines, social media and programmatic sites. The online casino will certainly hope this reporting makes a important impact on the market.
PlayUzu's Head of Marketing said ahead of the release: "We're really excited to eventually submit this stone's throw forrad inward United Mexican States and to showcase our presence in the securities industry crosswise TV and other digital media channels.
“We believe the effort will appropriate us to compete equally with other casino operators that feature been inwards the marketplace for a great deal yearner than us.
“Our disruptive positioning based on e'er giving out rewards as real immediate payment together with a powerful take the field testament pose PlayUzu top of mind, driving Mexican players to strain our incredible brand and casino for the really foremost time.”