PointsBet Canada has joined the NHL Alumni Association (NHLAA) as its exclusive sports betting partner in Canada, as well as becoming its official partner in the United States
PointsBet Canada has joined the NHL Alumni Association (NHLAA) as its exclusive sports betting partner in Canada, as swell as comely its functionary partner inward the United States.
The multi-year deal, which begins immediately, grants PointsBet Canada the marketing and licensing rights to the NHLAA, including many legendary NHL Alumni individuals crossways Frederick North America. The operator, a subsidiary of Aussie parent company PointsBet, has grown significantly inwards the North American online betting industry o'er recent years.
Nic Sulsky, Chief Commercial Officer, PointsBet Canada, commented: “The NHL Alumni Association has ever been at the pinch of our listing as PointsBet entered Canada. Saturday nighttime hockey is an establishment from coast-to-coast-to-coast. Being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon and the multitudinous other NHL Alumni that skated across our screens testament appropriate us to pitch the genuinely Canadian River gaming see that we need to bring sports fans.”
The society is seen as unique, inward that it owns and operates its engineering through each process of the business, piece to the highest degree competitors outsource core functions to tertiary parties. One of its tonality USPs is offering speeding and easiness of employment crosswise all customer touchpoints, in gain to providing a vast ticket of pre-game and in-play betting options for fans.
Glenn Healy, President and Executive Director, NHLAA, commented: “What made the partnership with PointsBet Canada so attractive was their appreciation of what makes our Alumni unique. From the really beginning, PointsBet Canada understood our missionary work at the NHLAA, which is to 'Honour the Past' and bring home the bacon go for and help for all NHL Alumni and their families.”
Another facet of PointsBet which impressed Healy was its consignment to responsible for(p) gambling policies.
He said: “It was clear-cut inward all of our conversations that PointsBet would toy within the rules as a responsible gaming operator, and they were willing to partner with our players to save this of import subject matter to Canadians.”