Racecourse Media Group (RMG) has agreed a long-term strategic partnership with Irish betting giant Flutter Entertainment that will see both companies collaborate on key business areas through to 2028
Racecourse Media Group (RMG) has agreed a long-term strategic partnership with Irish betting monster Flutter Entertainment that testament view both companies cooperate on paint stage business areas through and through to 2028.
With the ink drying on their deal, RMG will at present appear to purchase Flutter’s marketing and promotional assets inward an try to farm turnover, encouragement interlocking and draw in greater stake inward its racing content. Flutter meanwhile is hoping to utilise RMG’s horseracing streams to improve its offering to customers.
“This agreement will feature far reaching benefits for RMG’s racecourses and the industry itself. We are delighted to collaborate with Britain and Ireland’s largest betting company, Flutter Entertainment, which gives both companies the chance to work together to elevate RMG’s racecourses and the sport,” remarked RMG Chief Exec Mary Martin Stevenson.
“We will be capable to call on the considerable marketing stretch of both companies in terms of workings together via sponsorships and advertising, to spread out the charm of our horseracing both domestically and overseas.”
RMG has 34 racecourse shareholders under its media rights umbrella, including Aintree, Cheltenham, Epsom Downs and Newmarket. Each holds an involvement inward Racing TV, Racing TV International and Racecourse Data Company. Through their partnership, Flutter is aiming to stream various international fixtures to its retail and online customers.
Conor Grant, CEO of Flutter UK & Ireland, commented: “We’re delighted to confirm that we experience reached a new long-term correspondence with RMG, a tonality partner inward providing the topper possible horseracing product to our customers.
“We have an of import and longstanding relationship with the racing industry, investing a add together of £100m ($133m) through media rights, sponsorship, hospitality, marketing and the levy inwards the in conclusion year. We are continually looking for for slipway to join forces directly with partners similar RMG and the eternal sleep of the racing manufacture to enable British horseracing to accomplish its outstanding possible and unafraid the long-term sustainability of the sport.”
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