Scientific Games Selling OpenBet to UFC’s Endeavor Group for $1.2B

Scientific Games (NASDAQ:SGMS) is merchandising its OpenBet sports wagering business organisation to Endeavor Group Holdings, Inc. (NYSE:EDR), the parent accompany of the Ultimate Fighting Championship (UFC), for $1.2 one thousand million inward immediate payment and equity.

Under the terms of the agreement, Los Angeles-based Endeavor is paying $1 billion inward immediate payment and $200 jillion of its shares to purchase OpenBet.

OpenBet is single of the world’s leading global online sports betting engineering companies, offering an ecosystem of sports content, technology, and services to the largest operators around the world,” according to a financial statement issued past Scientific Games. “To date, OpenBet has over 75 worldwide customers, including 24 sports books crossways 12 states, and a 100 percent uptime book across major sporting events.”

In tardily June, Scientific Games announced plans to disinvest OpenBet and its SG Lottery social unit inwards an exertion to cut down its debt burden. At that time, it was believed the separations could follow inwards the organise of an initial public offering (IPO), a merger with a special intention acquisition company (SPAC), or an outright cut-rate sale or a compounding with another entity.

Endeavor Endeavoring Into Sports Wagering

OpenBet will potential live folded into Endeavor’s Owned Sports Properties segment, which includes UFC, the Professional Bull Riders (PBR), and Euroleague.

OpenBet could live a sensible add-on for the company, which also runs the IMG Academy, produces unrecorded events, and controls single of Hollywood’s biggest talent agencies. Endeavor also operates IMG Arena, which provides streaming video and data services to sportsbooks, indicating there are potency synergies by adding OpenBet to the mix.

Although UFC is pop among bettors, possible conflicts of interest past adding OpenBet should be non-existent. That’s because OpenBet isn’t a consumer-facing sportsbook. Rather, it’s a political program and technology provider that counts gaming operators among its clients. Those include DraftKings, FanDuel, William Hill, and WynnBet.

“This capacity circle is the idealistic full complement to our IMG ARENA sports betting business, which deeds flat with sports rights holders. We appear forrard to growing these businesses unitedly to take advantage on the strong secular tailwinds inwards the sports betting ecosystem,” said Endeavor CEO Ariel Emmanuel inward the statement.

Another Transaction Looming for Scientific Games

The sales event of OpenBet is scheduled to snug inwards the s canton of 2022.

In the meantime, Scientific Games is mulling options for the SG Lottery unit. Recent speculation indicates the society may be leaning toward listing the stage business in Australia. That’s where the initial public offering (IPO) could control a valuation of $5 billion.

However, private equity firms Phoebus Global Management (NYSE:APO), Carlyle Group, and TPG Capital are said to follow considering bids for the lotto business.

Scientific Games said shoemaker's last week that if it commences an IPO of SG Lottery, it testament retain only if a nonage interest inward the fresh public entity.

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