Sof a Vergara features in SciPlay ad campaign

SciPlay Corporation, a subsidiary of Light & Wonder, is running a summer-long advertising campaign for its Jackpot Party casino game, featuring actress and businesswoman Sofía Vergara

SciPlay Corporation, a subsidiary of Light & Wonder, is running a summer-long advertising effort for its Jackpot Party casino game, featuring actress and businesswoman Sofía Vergara.

Launched earlier this summer, the drive kicked turned with a behind-the-scenes picture of Vergara playing Jackpot Party to decompress after a daytime of filming. Further adverts featuring Vergara are countersink to air end-to-end the young harden of America’s Got Talent.

As parting of a promotion running alongside the campaign, players who download Jackpot Party will be automatically entered into a raffle, with 10 full paid trips to Hollywood uncommitted to win.

SciPlay CRO Noga Halperin said: “Sofía’s born(p) enthusiasm, combined with her worldwide lover base, do her idealistic for this campaign.

“With millions of fans and followers, Sofía has the act upon to innovate potential players to a spirited that recreates the Las Vegas gaming get from anywhere.”

The drive is intentional to attract unexampled customers and bring forth excitation among the existing Jackpot Party player base, with Vergara’s involvement expected to speed the campaign’s success.

SciPlay Head of Marketing Innovation Eitan Davidson said: “Since its give up nearly a decennary ago, casino players feature gravitated toward Jackpot Party for its free-to-play poser and perpetually evolving slots and challenges.

“We’re thrilled to work on with Sofía for our first of all famous person partnership and work this love biz to yet more players.”

In May 2022, SciPlay reported revenue of $158m for Q1 2022. This represented an growth of 5% year-on-year, and marked the second-highest quarterly revenue that the fellowship has of all time achieved.

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