Softswiss Gamification is what the market demands right now

Sports betting supplier Softswiss has launched its Lootbox Bonus, a product that aims to enhance the gamification of its sportsbook

Sports betting supplier Softswiss has launched its Lootbox Bonus, a product that aims to enhance the gamification of its sportsbook.

The product, quite a simply, allows sports bettors to win special bonuses during the sports wagering process.

The provider claims to live the number one such provider to add together the meshing tool; how it deeds is players gather points patch placing bets on sports.

Once enough points hold been won, players tin can so prefer a swag box seat that appears on screen, gift them the chance to win up to tercet unloose bets.

It's an interesting combining of sports betting and lootboxes, a popular concept within the esports and video mettlesome world.

Lootboxes are non without their controversy, of course, with many believing them to follow a take form of gambling, and later arguing that children should non live allowed to compensate money for randomised lootbox prizes.

In this case, however, players are already gambling, and pick a lootbox for a every which way selected treasure is certainly a different path of going around awarding unloosen bets; traditional examples of shipway to win liberal sports wagers be with Sky Bet Club, bet365 and other sports betting operators.

Alexander Kamenetskyi, Product Owner, Softswiss Sportsbook, said: "When developing new bonuses, we always pay off attention to market place trends and the needs of the players and operators. Gamification is what the market place demands redress now and it's I of the tonality goals for sportsbook.

"Lootbox Bonus is a outstanding increase to the features we make already added to our solution. Moreover, it's a new bonus type for the betting market, so it's a stunt woman pleasance to offering exclusive tools for our partners and players."