Sportradar appoints Brendan Tinnelly as Head of Paid Social Advertising

Brendan Tinnelly has joined Sportradar as its new Head of Paid Social Advertising for ad:s, the company’s marketing performance platform

Brendan Tinnelly has joined Sportradar as its unexampled Head of Paid Social Advertising for ad:s, the company’s marketing carrying into action platform.

In his new role, Tinnelly will conduct a chemical group of paid societal media specialists to optimise client campaigns using ad:s’ proprietary technology.

Tinnelly is an experient marketer, his prior role was at Meta where he was the byplay conduct for Facebook’s Real Money Gaming offering; underdeveloped strategy and impulsive sales for the vertical globally.

During his career, Tinnelly has worked with numerous betting companies, serving them build brands, win young customers, spread out into unexampled markets and navigate regulatory changes.

Rainer Geier, CPO – Sports Entertainment, Sportradar, said: “From his senior role at Facebook, Brendan is a well-known enter inwards the iGaming industry and we’re thrilled to experience him on board as we keep to evolve our ad:s offering, combine proprietary and gaming-specific technology, with the topper strategical talent in the sector. Brendan’s hire sends a strong sign near the take down of our ambition.”

Tinnelly added: “I experience seen first-hand the transformative wallop paid societal can get for sports betting operators, many of whom are progressively shifting their marketing budgets into the channel.

"Through ad:s; our leading betting-focused marketing solutions technology, Sportradar can buoy aid sportsbooks crossways the domain achieve strong ROI for their businesses by impulsive meaningful buff engagement.”

With customers inward to a greater extent than 120 countries, Sportsradar is an functionary partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC, and ITF.

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