With the Olympics underway, Jason Ziernicki, Head of Audience, US Sports at XLMedia, has spoken about his views on the low impact the Games has with sports bettors
With the Olympics underway, Jason Ziernicki, Head of Audience, US Sports at XLMedia, has spoken nearly his views on the depression impact the Games has with sports bettors.
Traditionally, Olympic sports betting has failed to bring forth much interest group in the past; Ziernicki suspects “it’s a gamble” to moot the Summer capital of Japan Olympics testament accept sportsbooks by tempest this year.
“There's a go for that it will,” he exclusively tells Gambling Insider.
“I believe this is the first off Olympic Games that we feature had inwards the states with regulated sports betting. There is no more previous comparability or baseline to process off. I opine the storyline so far with the Tokio Olympics brings a lot of concern, and when in that respect is concern, to the highest degree bettors testament live hesitant.”
A recent describe from the American Gaming Association stated that 20 billion Americans are set to bet on this year's Olympic Games, and the stake in sports betting has inward fact increased past 54%; still Ziernicki believes it noneffervescent won’t follow that promising a means to wagering.
“The Olympics do make for a lot of attractive promos to gaming - if someone wins a golden medal, they canful spring off unloosen bets, or fix up typical promos which piece of work for sure. But inward general, I would live surprised if the sportsbooks are genuinely expecting big palm from the Olympics. i conceive they are in all likelihood pretty low-pitched in terms of expectations,” he explained.
“I cerebrate storylines are what tends to driving volume. If i was sounding for something that could drive volume, it would be along the lines of seeing value.”
You put up register the good interview with Ziernicki in September's issue of Trafficology.
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